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B A SPONSOR
GET ON THE B SIDE
On The B Side - We invite you to stimulate excitement and build awareness for your brand/company with our Soulcialites.
Ours is a demographic of eager customers who support the brands that support The B Side. Our audience consists of Live music & Poetry Lovers, Foodies & Cocktail Connesieurs. Professionals & Creatives. They range in age from 25-50. They join us for their favorite signature events and have been following us to various locations throughout Dade & Broward Counties for over 20 years. They are loyal and they have great taste.
If your target market is Black Women between the ages of 25 and 55. If your core audience is College-educated Black Women who own property, run businesses, or are high-level executives in the corporate world, social services, law enforcement, or the arts, then we are your audience. Although we cater to all this is our largest group of supporters both locally and nationally.
THE B SIDE SUMMER OF SOUL
This summer we will host 2 weekly events featuring local and international Poets, Singers, Musicians, Host, DJs, Stylists, and More.
THE ASK we are seeking sponsorship in support of our events and to take our brand to the next level.
For more info on sponsorship levels please email us at info@onthebside.com
Logo placement on flyers, website, emails blast
Brand Endorsement at each event
Social Media to over 20,000
2 Individual Email Blast
Flyer Ad Placement on Website & Social Media
Video Ad Post to database
2 text message blasts (Over 1,500 subscribers)
Past Performers Ø Sekou Tha Misfit (2x National Poetry Slam Champion, 4X HBO Def Poet. LA) Ø MUMS (Poet Actor and Film Maker of HBO OZ fame. NY) Ø Will Da Real One (BET Lyric Café, 2X HBO Def Poet. FL) Ø Georgia Me (BET Lyric Café, Tony Award-winning HBO Broadway Def Poet. ATL) Ø Abiodun of The Last Poets Ø Mumu Fresh (International recording artist MD) Ø Honey Larochelle(Recording artist NY) Ø Anthony David (Grammy Nominated, International recording artist ATL) Ø Sunni Patterson (BET Lyric Café, HBO Def Poet. NO) Ø Janelle Monae (Grammy Nominated, International recording artist ATL) Ø Noel Gourdin (International Recording Artist, MA)
DEMOGRAPHICS
AVERAGE AGE: 37
75 % FEMALE
25 % MALE
AVERAGE INCOME 80K
30% AFRICAN AMERICAN
60% CARIBBEAN AMERICAN
10% OTHER
THE B SIDE
THE PEOPLE
THE B SIDE SOULCIALITES VARY IN AGE, GENDER & RACE BUT WE ARE PRIMARILY BLACK WOMEN BETWEEN THE AGES OF 25 & 65, THE MAJORITY ARE IN THEIR MID-30s TO EARLY 40s.. THEY ARE COLLEGE EDUCATED HOME OWNERS WITH 0 TO 2 CHILDREN. THEY LOVE TO TRAVEL & ENJOY THE FINER THINGS ON THE B SIDE.
THE POETRY
THE B SIDE IS THE LONGEST-RUNNING URBAN PLATFORM FOR THE ART OF SPOKEN WORD IN SOUTH FLORIDA. OUR FEATURED POETS HAVE BEEN GRAMMY NOMINATED, TONY AWARD WINNERS, NATIONAL POETRY SLAM CHAMPIONS & MORE. THEY HAVE BECOME ACTORS , SCREEN WRITERS, FILM MAKERS & WORLD RENOWNED KEY NOTE SPEAKERS. THEY HAVE TAKEN THE ART OF SPOKEN WORD TO THE NEXT LEVEL AND WE ARE PROUD TO B A PART OF THEIR HUMBLE BEGINNINGS
THE MUSIC
SOUL MUSIC IS LIVE ON THE B SIDE. OUR FEATURED PERFORMERS HAVE INCLUDED GRAMMY-WINNING, GRAMMY-NOMINATED & GRAMMY WORTH PERFORMERS FROM AROUND THE CORNER & AROUND THE COUNTRY. WE CREATE THESE PLATFORMS FOR THEM TO DEVELOP THEIR ARTISTRY HERE IN THE SOUTH FLORIDA MARKET SO WE DO NOT LOSE THEM TO THE OTHER "MUSIC" CITIES. WE ARE THE ONLY INDEPENDENT CURATORS THAT HAVE PROVIDED CONSISTENT PLATFORMS FOR INDIE SOUL ARTIST TO PERFORM ON FROM ACROSS THE COUNTRY.
THE SOUL
AT THE HEART OF THE B SIDE IS IT'S CURATOR AND IT'S PEOPLE. INGRID B HAS TURNED A FAVOR FOR A FRIEND INTO A LIFELONG PASSION FOR CREATING PLATFORMS FOR ARTISTTO GROW ON. 21 YEARS OF CONSISTENT EVENTS & PROMOTIONS HAS MADE HER THE QUEEN OF SOUL SCENE IN SOUTH FLORIDA & BEYOND.
THE B SIDE
THE B SIDE
On The B Side - 2021 Marked our 20th year On The B Side. We resumed our events and continue to provide stages for our local artists to prosper. We invite you to stimulate excitement and build consumer awareness for your brand/company with our Soulcialites. Ours is a demographic of eager customers who support the brands that support The B Side. Our audience consists of Live music & Poetry Lovers, Foodies & Cocktail Connesieurs. Professionals & Creatives. They range in age from 25-50. They join us for their favorite signature events and have been following us to various locations throughout Dade & Broward Counties for over 20 years. They are loyal and they have great taste. If your target market is Black Women between the ages of 25 and 55.
If your core audience is college-educated Black Women who own property, run businesses, or are high-level executives in the corporate world, social services, law enforcement, or the arts, then we are your audience. Although we cater to all this is our most significant group of supporters locally and nationally.
SPONSORSHIP
we are seeking sponsorship in support of our events as we continue to provide stages for South Florida artists to grow.
DEMOGRAPHICS
THE PEOPLE
Average Age: 35 Average Spend $50 Average Attendance: 50 In Person Audience 80%, Female & Black Online audience is 53% Female
THE POETS
Ø Sekou Tha Misfit (Grammy Nominated, 2x National Slam Champion, 4X HBO Def Poet. LA) Ø MUMS (Poet Actor and Film Maker of HBO OZ fame. NY)
Ø Will Da Real One (BET Lyric Café, 2X HBO Def Poet. FL)
Ø Georgia Me (BET Lyric Café, Tony Award winning HBO Broadway Def Poet. ATL)
Ø The Last Poets: (World Renowned Spoken Word Artist NYC)
Ø Sunni Patterson (BET Lyric Café, HBO Def Poet. NO)
Ø Amir Sulaiman (Grammy Nominated, BET Lyric Café, HBO Def Poet. ATL) Ø Will Da Real One (BET Lyric Café, 2X HBO Def Poet. FL) THE
SINGERS
Ø Mumu Fresh (International recording Artist MD)
Ø Lavie (International Recording Artist, FL)
Ø Janelle Monae (Grammy Nominated, International recording Artist ATL)
Ø Courtney Mickens (International Recording Artist, FL)
Ø Anthony David (Grammy Nominated, International recording Artist ATL)
Ø George Tandy Jr (International Recording Artist, FL)
Ø Kindred The Family Soul (Recording Artist PHL)
Ø Raheem Devaughn (Recording Artist DMV) Ø Eric Roberson (Grammy Nominated Recording Artist NJ)
Ø Russell Taylor (Recording Artist NYC/DMV)
THE MUSICIANS
Ø Mike Phillips (International Recording Artist NYC)
Ø Saunders Sermon (International Recording Artist FL)
Ø Melton Mustafa Jr (Grammy Nominated International Recording Artist FL)
Ø Jon Saxx (International Recording Artist FL)